Full branding requires a completely integrated look for all material produced by your company. Any item produced by your company should be marked with your brand regardless of whether it will be available to only your employees, your company shareholders, a small number of clients or the large buying public. The continual repetition of your brand and its purpose will only strengthen its position in the minds of potential customers.
Catalogue, Brochure, Flyer, Postcard, and Poster Design
Not all people have access to the internet – or are savvy enough to use it to find your site. Printed advertising is the other important medium where your brand is visible. The best way to create an indelible public image is to have all aspects of your advertising be visually striking, and reminiscent of each other.
Stationery, Annual Report and Newsletter Design
Personalized business cards, letterhead and business folders will re-enforce your professional image with potential clients and with your own employees. Annual reports and newsletters need to be well written and well researched and have an attractive presentation.
Label and Packaging Design
A distinctive label or package is the easiest and most obvious way to create brand recognition. Again, these items should parallel the visuals found in your website and print advertising to create a larger sense of your brand. Their design also has to be done so that any information your product must be marked with is easy to find and clear to the consumer.
Trade Show Display Design
If your product is one which can be publicized at a trade show, you need a display which can transmit a maximum amount of information at a glance in order to attract potential new clients and lure them away from your competition. It should also contain all aspects of your branding in order to emphasize your brands prominence.
A restaurant should have a professionally designed menu that incorporates its logo and theme.
Instructions for use or assembly included with your product should be well-designed, concise and legible.
There are other items which you may want to mark with your identity such as t-shirts, sports uniforms, pens, stickers, banners or anything else which you feel may be used to create further awareness of your brand.
For information on logo and stationery design, please see our branding section.
At TCG United, our professional design team will use their wealth of experience to create a fully realized image for your new enterprise. Let us put our full expertise towards increasing your visibility in today’s market.
